Secret Color™ Extensions

Product Code: 0700-0130


As low as R199.00 was R499.00
In stock

Secret Color™ by Demi Lovato

Forget the dip dye and the ombre look! There is a new colour option in town and it’s set to transform the way we wear our hair. Secret Color™ is the brainchild of singer/songwriter Demi Lovato, who is famous for her ever-changing hair colour.

“I’m Demi Lovato, and I live my life in colour. The colours of strength, and colours that dare! The colours that show no fear! The colour that says, ‘I’m here!’ Colours that bare no soul, and colours that say I’m in control! It’s all about the colours. My colours! Change them every day with my Secret Color™ hair extensions. It’s colour without the commitment.”

Secret Color™ by Demi Lovato is an amazing product that lets you change your hair colour without committing to it. The special, virtually invisible, headband keeps Secret Color™ extensions in place until you take them off. They are super easy to use and very comfortable. Now, you can have fun with colour and never be totally committed to it!

Colour definitely makes a statement and reflects your personality. You can be a little bit more vibrant, sassy, and sheek with Secret Color™.

The extensions are made using an all-new keratin conditioned fiber. Keratin is the compound that makes up the majority of your natural hair, so these extensions actually feel and fall like your own hair. They can also be washed, curled and styled like your own hair, which means they are easier to blend in with your natural locks.

Choose between red, blue, pink and purple. Use 2 of the same colour for additional volume and length. You can even mix it up and use two different Secret Color™ extensions at the same time to give a fuller appearance! Dare to live your life in colour!



  • Get the length and vivid colour instantly.
  • Made from keratin conditioned fiber.
  • The headband is virtually invisible.
  • Change to a new colour every day.
  • Can be trimmed, straighten and curled.
  • 14″ (35,56cm) long, heat resistant to 160˚C.
  • Use 2 of the same colour for additional volume.
  • Choose between Red, Blue, Pink and Purple.


FIRST, slip the headband over your head with the extension at the back of your head and position band around the top of your head like a headband.

NEXT, pull the sides of your hair out in front of the hair band to blend in with your extensions.

FINALLY, style naturally, or if desired, use a curling iron or flat iron. Styling tools should not exceed 320˚F (160˚C).


Can I wash my Secret Color™?


How often should I wash my Secret Color™?

We recommend washing your Secret Color after 5-7 days of wearing. We recommend you brush out your extension daily.

Do I need to use a special shampoo? 

No, you can use any mild shampoo or even Woolite.

How do I wash my Secret Color™?

Fill your sink basin with lukewarm water and a capful of any mild shampoo. Circulate the water and shampoo through the extension. Rinse your extension thoroughly to remove all soap. Allow the extension to dry naturally on a towel. DO NOT BRUSH WHEN WET. Brush thoroughly once your extension is completely dry.

Can I curl or straighten my Secret Color™?

Yes, you can curl and straighten your Secret Color™ with styling tools, but temperatures are not to exceed 160˚C. Once straightened or curled, the hair will remain that way until you straighten or curl again. Unlike human hair, the original texture does not come back simply by wetting.

Can I brush my Secret Color™?

Yes, we recommend a soft bristle flat brush. DO NOT BRUSH WHEN WET.

Can I colour my Secret Color™?


Can I use styling products on my Secret Color™? 

Yes, you can use any of your favourite products, but we recommend water-soluble products that contain little or no alcohol.

Can I brush my Secret Color™ while I’m wearing it? 

Yes, brush gently and be certain to keep your hand on the base of the extension to keep it in place. Do not hold the elastic band when you brush your Secret Color™.

How long will my Secret Color™ last?

It varies and depends on how often you wear your extension, and how well you care for your extension.

Will my Secret Color™ be ruined if it gets wet?

Rain or water will not damage your Secret Color.

What materials are Secret Color™ made of?

Our proprietary synthetic blend of polyester, a keratin conditioned fiber, that feels, looks, and performs like real hair.

Do the extensions work with short hair? 

Yes depending on how your hair is layered. You may wish to cut your Secret Color™ to layer into your own hair.

Do the extensions work with thinning hair?


Can my stylist cut my Secret Color™?


Can I wear more than one set of Secret Color™ at a time and can they be different colours?

Yes, you can use 2 of the same colour for additional volume and length and you can wear different colours at the same time.

What is the texture of Secret Color™?

The same texture as smooth silky lustrous healthy hair so it feels and looks like hair. It is very light and will add length and volume with no bulk and weight.

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